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Internet services explained:
Websites
If you have had a web site for several years chances are it needs a style overhaul, not to mention an update to its coding and structural design. All these are critical when it comes to making it easier for new customers to find your site, to really make it start working for you.
Our designers work first to find out what you customers want and then work back to what we should be telling them, creating visually interesting and easy to navigate sites.
Perhaps the time has come to move into ecommerce. We can tell you whether your current site - and host provider – can support this.
All these questions and more can be identified when you contact us now on 020 8973 4320, to find out what your web can do for you.
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Podcasting
Podcasting and video streaming takes on-line advertising one step further, letting your audience see and hear your products or sales message. Add a podcast to your web site to bring sound and excitement. Let your testimonials be heard as well as viewed; the opportunities are endless.
We can script, record and upload your podcasts and drive traffic to them, allowing your message to gain momentum.
Contact us now for futher information or examples about our podcast recording facilities. |
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Mobile marketing
If your customers regularly carry around a mobile phone and use it as their primary means of communication then you can collect their mobile numbers to contact them direct.
It is used successfully to provide up to the minute offers, to make your customers buy, visit your store or even to remind them to visit your web site for more details.
Contact us now to find out how mobile marketing can work for your company. |
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Email Marketing
If you already have email addresses for your customers are you using them?
Carefully designed and targeted email campaigns are not spam. Sending your customers information about the products and services they are interested in can be welcome. Contact them with special offers, new product information, offer unique previews and more. All help to keep your brand front of mind – and offer direct purchasing opportunities – keeping your competitors away.
We can help with the planning, design and despatch of well designed permission based, email marketing campaigns with bespoke content to build meaningful and profitable relations with your customers.
Contact us now to find out how little email marketing campaigns can cost.
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Keyword Analysis
Keywords are the single words or phrases entered into the search engines by potential customers looking for your products.
These words need to be coded into your site, ideally at the point of construction. The question is whether you know the keywords and phrases that apply to your products. Do your customers and products use the same language and terms that you do?
We can answer this question by carrying out a thorough keyword analysis on your behalf, producing a full report into current usage and alternatives. Without this any investment you make into web optimisation or PPC advertising could be wasted.
Do you know the current keywords that are coded into your site? Simply go to ‘View’ on your main toolbar when viewing your website, then drop down to ‘Source’. This reveals the codes and keywords. If you don’t recognise any then perhaps it is time to contact us on 020 8973 4320.
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Search Engine Optimisation
Search engine optimisation or (SEO) is the method by which a website is designed and constructed to make it as search engine ‘friendly’ as possible, resulting in higher natural rankings on search results pages.
According to the DMA 80% of on-line purchases start with a search. Optimisation is therefore crucial to ensure that your website is ranked as high as possible within the natural search selections to be easily found by prospects seeking your products and services.
We can take your existing web site, analyse its current keywords, architecture, navigation and links and advise on changes which will result in higher natural search rankings.
Contact us now for a no-obligation discussion of how we can improve your web optimisation.
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Pay Per Click/Sponsored Advertising
Improving the structure of your web site can never promise to get you to the top of the rankings, especially if all your competitors also improve their sites. Raising you from a ranking position of 6,000 to 60 may be a huge improvement but one unlikely to deliver any sales as most people fail to look beyond the first page of search results.
The only way to guarantee getting onto the first page of search results in the short term is through pay per click, or sponsored advertising.
Budgets from as little as £50 a month can deliver startling results.
Talk to us now to see whether PPC can work for you.
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On-Line Advertising
Superstitials, interstitials, pop-ups, banners and more. If you want to create your own on-line advertising then join the likes of VW and Dove to drive traffic to your site.
The advantage is that you can control the placement of your advertisement, down to time of day. And you can also test the creative message by measuring response to more than one design or offer. The opportunities are endless.
Request to see samples of our work now.
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